A Conscious Culture

The 90s taught us that work should be a “sacrifice” but the truth is that work doesn’t need to come at the cost of one’s personal life. A Conscious Culture is designed to help you prosper as a human being and experience exceptional personal growth through work as the vehicle.

A Conscious Culture has one requirement: a growth mindset –a willingness to learn, try new things, fail, and push yourself to grow. Teammates who have that will thrive while those who don’t will not.

There are very successful, well-known companies that have mastered execution. While execution is core to running a business, it is not the full story. The world is waking up to the fact that work is not just to make ends meet, and the best talent out there is coming to expect an enriching work experience.

Tomorrow’s work environment can and should do both – foster personal growth and result in incredible business outcomes. In fact, we believe both are inextricably linked.

In a Conscious Culture, you don’t work endless hours for the sake of working – you make every hour at work count, so you can make every hour count when you’re not. In a Conscious Culture, the work itself is rewarding because you’re encouraged to push things forward, grow, and take risks – not operating out of fear or endlessly caught in bureaucracy. In a Conscious Culture, you are surrounded by people who want to see you succeed because your incentives are aligned. In a Conscious Culture, you’re growing personally and professionally while driving real change in the business and the world around you.

What does a Conscious Culture look like in practice?

In a Conscious Culture we:

  • Show up every day present and prepared to do our best work;
  • Give our teammates a lot of rope along with a lot of responsibility;
  • Expect all voices to speak up;
  • Share a drive and passion for our work;
  • Make the best decisions for the company;
  • Use data, metrics, vision, and reason to guide decision making;
  • Adopt a founder mentality;
  • Prioritize learning and growth;
  • Routinely challenge ourselves to take risks and try new things;
  • Welcome all different people, personalities, and backgrounds;
  • Approach hard problems with levity and energy;
  • Encourage self-care and take inspiration from different schools of thought to build a healthy workplace;
  • Acknowledge and accept the interdependence of work and personal life;
  • Bring personality and fun into the office, in a professional way; and
  • Care deeply about delivering impact (both in terms of business outcomes and personal development).

A Conscious Culture is not about:

  • Individual achievement. Rather, it’s lifting up those around you, and helping others win as a team. Individuals who do this will rise in the ranks.
  • Perfectionism. Rather, it means being willing to be bold and make mistakes.
  • Ego. Rather, it’s open-mindedness, humility, and a commitment to personal growth. It’s an eagerness for feedback from everyone around you, no matter their title or department.
  • Short-term gains. Rather, it’s thinking about long-term implications of our actions even while stretching to hit short-term goals.
  • Always succeeding. Rather, it’s knowing your own limits, but still pushing to expand them even though it won’t always be comfortable or feel safe.
  • Self-promotion. Rather, it’s a commitment to doing what’s best for the company, its' customers and partners, and trusting that the score will take care of itself if you do great work.
  • Just hitting goals. Rather, it’s about delivering meaningful outcomes. Sometimes, that means exceeding and sometimes that means pivoting when you realize those goals aren’t right.
  • Overwork. Rather, it’s about being 100% in while you’re at work, so you can be 100% out when you’re not.

Finally, a Conscious Culture is not all sunshine and rainbows. It takes hard work to operate in a conscious way! This is a culture where:

  • Teammates must rapidly adapt to radical new ways of operating.
  • There’s no tolerance for drama, gossip, or politics.
  • Discipline around writing and using data to make decisions is required to be successful.
  • Everyone is expected to be all in.
  • We expect outsized outcomes and results, and trust our team to meet their goals without micromanagement.
  • Friendships are great and encouraged, but don’t impact career progression.
  • The team craves change and is dissatisfied with the status quo.
  • We’re continually building and improving systems that drive scale.
  • Headcount and spending money is not our default solution to problems.
  • Bottom performers are actively managed out.

A Conscious Culture is the foundation for everything from the aspirational: Mission, Vision, and Values, to the practical: Hiring, Goal Setting, and Performance Tracking.

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