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  • Do this, not that

Aimy Steadman

Co-Founder & COO, Beatbox Beverages

Tell us about a thing you have wanted to do and were told you couldn’t–or were made to feel as though you couldn’t–and you think it’s because you’re a woman?

Culture at work has changed positively over the past ten years of owning my company in the alcohol beverage industry. I work with male co-founders and the typical assumption was “oh, is this your wife?” rather than – “Is this someone you recruited to be your co-founder?” However there have been so many female founded companies in the past 5 years or so, that attitude is now changing. It makes me really happy to be part of the new normal. Now the conversation can shift. What else can we make normal now? How can we use the safety of being an accepted female leader to create safety and access for other folks that aren’t still yet represented?

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