When building something great, team and culture are just as important as strategy and product. Every company will say they have a great culture and point to their values listed on a wall. But culture is not simply a list of values. Culture is woven into everything you do, and it has to be priority one from day one, even at the expense of short-term momentum and growth. The true test of culture is how people operate day-to-day. It’s how people feel when everything is going well, but also in the face of adversity and uncertainty.

A strong culture helps weather the inevitable storms that threaten every business. It’s something you work hard at improving each and every day. A Conscious Culture and practices will make anyone, or any company, more successful. Our learnings will be shared here with the rest of the world.